LinkedIn is a great place to start building your personal brand. It’s an online network where you can make connections, gain access to opportunities, and research career paths! But the only way you can use LinkedIn to its fullest potential is to build a great profile! Here are some tips on how to create a great LinkedIn Profile:
HEADSHOT: Make sure your profile has a professional headshot. It’s a given fact the recruiters will most likely view your profile if it has a picture. Don’t use selfies and remember to smile!
HEADLINE: Along with your headshot, your headline is one of the first things people see. You can use your headline to tell people what you’re interested in or what you’re doing now. For example: “Aspiring Engineer,” “Business | Marketing | Operations,” or “Leading Communications and Digital Marketing Strategies.”
SUMMARY: Your summary is your chance to tell your story. It’s also known as your elevator pitch. Make sure to include:
1. Who you are (education and experience)
2. What you have done (skills and achievements)
3. Where you want to go next
4. Your career goals
To stay consistent with your personal brand, it’s recommended to have a professional email such as firstname.lastname@example.org.
EDUCATION: Where do you go to school? Be sure to include your extra-curricular activities, additional courses or other programs.
EXPERIENCE: Add all relevant experience to your profile! This will show recruiters what skills you already have and will also give them an insight of what types of jobs you are interested in. Think outside the box –What experiences are part of your professional brand?
RECOMMENDATIONS: Back up what you highlighted in your profile with endorsements and recommendations! Add at least 5 skills, and if you endorse other people, they will most likely endorse you back. This also gives you extra credibility. Ask your managers, teachers, mentors, and classmates to write you a recommendation to strengthen your profile.
LinkedIn is a great way to maintain contact with people and stay in touch. You never know where your network will take you! The best way to meet people is through the people you already know. Send invitations to your friends, teachers, mentors, family members, organization leaders. Always send a personalized note so they know who you are and why you want to connect with them.
Lastly, keep your profile up to date! Similar to Facebook and Instagram, you can post updates on LinkedIn too. You can showcase what you have been doing professionally, share articles and communicate with your network. There’s also a mobile app you can download so you can check LinkedIn on the go!
Photo Credits: TopResume