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Who We Are

Girls E-Mentorship is a charitable organization that offers an innovative one-on-one mentorship program for female youth facing multiple barriers. We support the growth of future female leaders and create opportunities for young women to succeed.

The Issue

Young girls who face chronic adversity are more likely to experience disadvantages later in life. Girls growing up in poverty experience increased levels of stress and can find their suffering translates to mental health issues, including depression. Their ongoing suffering can also translate to school disengagement, substance abuse, and criminal activity. These ripple effects are felt not only by the girls themselves but by the entire community. It is critical that we create programs that can break the cycle between poverty and negative outcomes. We believe that GEM is one of these programs.

Our Vision

GEM helps girls to reach their full potential and emerge as empowered young women, future female leaders, and problem-solvers.

Our Mission

GEM’s mission is to connect high school girls facing multiple barriers with successful women for a unique mentorship program. Our goal is to mitigate the adverse effects of poverty and help girls to reach their full potential, explore key elements of their identity, develop skills for their future and engage in influential relationships.

The Team

Rochelle de Goias

Founder and Executive Director

Rochelle has more than ten years of experience in policy analysis, program design and program evaluation working in both the private and public sectors.  Previously she was a Senior Business Consultant with the Ministry of Economic Development, Trade and Employment.  She holds a Master of Arts degree in International Relations from the University of London and a Bachelor of Arts degree from McGill University.

Cass Hammett

Project Manager

Cass has over six years experience in program development, project management and coaching. She started her own fitness business while undertaking a Bachelor of Arts degree in Psychology and Sociology from Laurentian University. More recently, she worked as a Practice Coordinator in northern British Columbia, working with teams in process standardization, change management and quality improvement. Now, back in Ontario, she is excited to be a part of the GEM team. Her life has been impacted by amazing female mentorship, and she is thrilled to work on a team that enhances the lives of ambitious young women.

Debora Ilovaca

Communications Manager

Debora has more than eight years of experience in communications, journalism, marketing and project management, working in both the private sector and government. Most recently she was an Editor in Chief at El Nacional, the largest newspaper in Venezuela, and collaborates as a freelance writer for Univision and Mundo Hispánico in the United States. She has also worked as a communications specialist implementing digital marketing strategies and creating content for companies, brands, websites, blogs, and magazines. Debora holds a Bachelor’s Degree in Communications, a Master’s Degree in Program Management, and a Digital Marketing Management Certificate from the University of Toronto. She also has knowledge in public policy, human development, women empowerment, and leadership.

Rameh Shokati

Creative Lead

Rameh is currently a second year student at OCAD University, majoring in Graphic Design. She was born and raised in Iran, but moved to Canada in 2011.  She wishes to practice graphic design as a professional career in the future and is eager to gain as much experience as she could get in the design world.  She is a strong believer of mentorship and loves to contribute to the visual quality and style of GEM.

The Board

Jenny Seto


Jenny has over 20 years of experience in the areas of corporate taxation, finance and audit in the financial services industry.  She is currently the Director of Taxation at Intact Financial Corporation which is the largest property casualty insurer in Canada. Jenny is also co-owner of Toronto based Goneshopping.ca, an online lifestyle webstore that she manages in addition to her role at Intact. Jenny graduated from the University of Waterloo with an Honours Bachelor of Arts in Economics in 1991 and obtained her Certified General Accountants designation in 2000.

Mary Lee

Board Member

Mary brings over 30 years of diverse management experience in a variety of industry segments; notably financial services, management consulting, packaged goods, media, technology and most recently telecommunications.  Her career has included engagement at Citibank, TD Bank, IBM, Colgate Palmolive, KPMG just to name a few.  Over the last few years, Mary has focused her efforts in founding, building and the ultimate sale of an international payment company.  She is currently responsible for the strategic management and leadership of CMC + Co, a technology based Telecom Expense Management company.  She also has a Bachelor of Commerce degree from the University of Manitoba and an MBA from the Rotman School of Business at the University of Toronto.

Anne-Marie Sorrenti

Board Member

Anne-Marie supports the promotion of women into leadership positions through her consulting and coaching business, Sorrenti Leadership Consulting. She holds a law degree (JD) from the University of Toronto Faculty of Law, and a PhD in Renaissance Italian Studies from the University of Toronto. She has also studied in Montreal (McGill) and conducted research in Italy (Florence, Siena, Rome and Milan). She previously practised corporate and entertainment law at a major national law firm (Heenan Blaikie, LLP) and has taught at the University of Toronto. She is passionate about the value of education, training, and mentoring, especially for young women. Anne-Marie is a licensed practitioner of The Birkman Method® assessment and is pursuing advanced corporate coach credentials with the International Coaching Federation.

Priya Suagh

Board Member

Priya is a communications and marketing strategist, who worked for former Ontario Premier Dalton McGuinty.  Prior to this, she worked as advisor to the Minister of Citizenship and Immigration and the Minister of National Revenue and Canada Customs in Ottawa. Her interests are in the proliferation of non-English media in Canada and the social and political integration of new Canadians—particularly immigrant women. Priya received an Honors Bachelor of Arts from the University of Toronto in Canadian Politics and Women’s Studies. She lives in Toronto with her husband and two young boys.

Verity Sylvester

Board Member

Verity Sylvester is a seasoned executive search consultant with over 25 years of business experience across a diverse range of industries. Her past experience includes management consulting, marketing and strategic planning for emerging and Fortune 500 companies. Prior to launching TEEMA Strategic Search, a division of TEEMA Solutions Group, Verity was Managing Director at CV Management and a Principal at Carmichael Birrell. Verity’s career path also includes; Director at Caldwell Partners International, Associate at Mariposa Communications and Mergers and Acquisitions, Wood Gundy Inc.
Verity is a strong supporter of community and charitable organizations. She is a Past President of The Empire Club of Canada, Board member, Foundation, The Empire Club of Canada and Board Member, Girls E-Mentorship.